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Helal Group is a family owned business developed by Salem Helal when he was 20 years old. Inspired by his fatherâ€™s small workshop that produced sorghum brooms, Salem began investing in machinery to create a brush-making factory in 1981. By 1998, Salem increased his production capacity, added more cleaning product lines, founded the trading company El Helal & Golden Star Egypt for Household Products, and created one of Egyptâ€™s most valuable and trusted brands. In the 2000s, he expanded his business by establishing more factories that produced detergents, plastic household products, cartons, and cookware., , Currently, Helal Group is the largest manufacturer of household products in Egypt. The company includes 10 factories that manufacture a wide range of products. All of the product ranges are home-oriented and include 2,000 products. Since its inception, the Helal name has been synonymous with quality and trust in the products it manufactures. The companyâ€™s main objective is to ensure that any product that carries the name and logo of Helal guarantees quality and trust.