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Center for International Trade Expositions and Missions
The Center for International Trade Expositions and Missions (CITEM) is the export promotion arm of the Philippinesâ€™ Department of Trade and Industry (DTI)., , CITEM organizes the Manila FAME â€” the Philippinesâ€™ premier design and lifestyle trade fair that serves as a launchpad and cultivating ground for the countryâ€™s emerging designers and exporters. Most of the participating exhibitors in the Philippine delegation of Ambiente 2020 are brands from Manila FAME., , LifestylePhilippines is CITEMâ€™s industrycollective branding for creative enterprises that represent the best of the Philippinesâ€™ home and fashion sectors. It is a banner for projects focused on bringing the product design sector towards greater global recognition through overseas trade fairs., , The Philippine participation in Ambiente 2020 is an initiative to promote the Philippines in the international market as a source destination for quality design-oriented products and services through a continued presence in one of the most strategic business touchpoints for the dining, living and giving sectors in Germany. As Ambiente is the worldâ€™s largest trade fair for consumer goods and considered to be the annual meeting point for suppliers and trade buyers, it is acknowledged as an effective platform to create market resonance, strengthen our country image and showcase our products.